Only a few years ago, I would scroll through my Facebook news feed, and it was mostly written content and pictures. Nowadays, when I scroll through my news feed, almost every post is a video and it is rare for me to see a written post. How things have changed!
Marketers are now starting to realise that consumers want to see video, as they are more rich and engaging. In addition Youtube started to thrive as a way of content or video marketing. As a result, a website from fortunelords stated that there are now 1.3 billion users on Youtube, 300 hours of videos are uploaded per minute, and almost 5 billion video are viewed everyday!
This can definitely affect communication channels. Instead of the traditional way of TV advertising, people are now saying that they prefer to watch online videos instead of live TV. A study by Defy Media found that younger viewers watch 2.5 times more online videos than live TV.
What does this for digital marketers?
Statistics show that more than half of Youtube views come from mobile devices. And this continues to grow. So making sure that videos are designed and supported for mobiles is important. In addition, due to the simplicity to switch form video to video, it is important to make the first couple of sounds of the video interesting! AdvertisingAge revealed that at least 20% of your viewers will leave within the first 10 seconds of your video. So perhaps it’s a good idea to have a weird intro!
Here is a good recap on the rise of online videos:
Please leave a comment and let know know your thoughts!