With AI (artificial intelligence) getting smarter and smarter every year, people have come to the realisation that robots will eventually take ever our jobs as they become ‘better’ than human beings.
An article from The Guardian stated that by 2018 one-third of all robots will be smarter, more efficient, and able to collaborate with other robots. By 2019, it’s estimated that 30% or more of the world’s leading companies will employ a chief robotics officer, and the government will make public legislation regarding robots.
Meet Hadrian X. A robot that can lay 1,000 bricks in one hour. Something that requires two human bricklayers to complete in a day. Or you have Tally: a robot that is designed to move around a store monitoring audits, price errors, stock inventory and so on…These are just two examples of where jobs have been automated to increase efficiency and reduce costs.
Are we really doomed?
Well, luckily for us we do have some things that robots do not have…
This above graph, from Business Insider in early 2017, shows the performance of robots. The red represents robots having worser performance than humans, yellow being as good as humans, and green being better than humans.
So, the social and emotional capabilities is where we definitely am better than robots. Emotions and feeling are things that robots are not good at yet…but maybe this will be the opposite! Remember ‘Sonny’ from the movie iRobot…
What do digital marketers need to do?
Digital marketers must acknowledge this issue of humans keeping their jobs, and must think ethically and morally instead of cost efficiency. Keeping a good positive brand image is important as consumers are increasingly becoming more aware of what companies are doing. So this means, sometimes choosing humans over robots!